Content management isn’t sexy, but we could argue it’s equally as important as our (beautiful) front end design. In the short term, we’ve built a product that makes sense, looks good and recognises the importance of hidden workflows.
Longer term, we’ve created a system that wrangles huge amounts of content, and makes governance seamless and ensures Curzon’s audiences only see what they need, when they want it.
To undertake such a dramatic transformation, we knew the scale of this project would be huge. So to make sure everyone was updated every step of the way, we produced iterative prototypes for Curzon to check over and once approved, would allow us to get on with the next stage.
This process meant we could be quicker, with Umbraco technology enabling more flexibility – as the focus was all about providing a systematic content creation workflow.