We spent 3 months drawing knowledge from across the global business to build a complete profile of Investec and their customers. We built a Dare Inside team to deliver that all-encompassing strategy which touched everything from fresh brand direction and design language through to digital delivery.
We built Investec’s strategy on data-driven user research; build measurement; and iteration into our agile sprint cycles to ensure what we delivered met every goal Investec required.
This work grew into a programme that transformed how Investec uses digital. For many brands, digital is an alternative to the face-to-face interactions on which Investec built their reputation. With trust and perseverance, digital became an asset for Investec’s strong customer service.