But like with most adolescents, growing up can be a pain. The mid teen years proved tempestuous for Dare. We were acquired and merged with the (equally good) ATL agency MCBD. Despite the ingredients being quality, the combination did not equal the sum of its parts, and the new entity soured.
Feeling a bit lost in the new creative landscape our luck changed for the better when Dare was bought by Simon Martin and the Oliver Group. Even then things have not been entirely smooth sailing. We have had to navigate our way carefully to fit in and perform within a mega-successful group that continues to grow at light speed.
But as we all know, after teenage tantrums comes a time to grow up. As Dare enters its third decade it does so growing in confidence and rediscovering its famous Adidas-wearing mojo.
With finances now on a surer footing, we are winning business, while clients increasingly value the contribution we make to their bottom lines.
It’s still all about selling our customer’s wares, and we are still bloody good at it.