Inclusive design starts with your team

Design and technology are supposed to make everyone’s lives easier. And yes, of course we have a steely eyed focus on the end consumer, but we can’t forget the teams of employees who interact with our work on a daily basis.

Rich content builds offer a unique set of usability platforms; from designing intuitive navigation to the long term management of huge quantities of content.

The best seamstresses put as much emphasis on their hidden work as they do on what’s on display. We adhere to the same principles. Our content management, our code and our governance systems should be as sleek and intuitive as the front we present to the audience.

Future proofing isn’t building a product that can weather the technological unknown. Future proofing is the act of designing systems now that don’t create problems further down the line.

Content management isn’t sexy, but we could argue it’s equally as important as our (beautiful) front end design. In the short term, we’ve built a product that makes sense, looks good and recognises the importance of hidden workflows.

Longer term, we’ve created a system that wrangles huge amounts of content, and makes governance seamless and ensures Curzon’s audiences only see what they need, when they want it.

To undertake such a dramatic transformation, we knew the scale of this project would be huge. So to make sure everyone was updated every step of the way, we produced iterative prototypes for Curzon to check over and once approved, would allow us to get on with the next stage.

This process meant we could be quicker, with Umbraco technology enabling more flexibility – as the focus was all about providing a systematic content creation workflow.

Success is measured on a number of metrics; from an increase in visitors to the amount of pages consumed. Few agencies get equally hyped about a reduction in obsolete content and improvement in content workflows.

We do.