We put your audience at the heart of our experiences, using insight, research and behavioural science to enrich customer journeys.

  • Behavioural psychology
  • Experience planning
  • User experience and service design
  • Data strategy, analytics and planning
  • Business impact analysis

Breathtaking, beautiful or deceptively simple. Design, above all, that delivers.

  • Conceptual creative
  • Digital brand identity
  • Product design
  • Interaction design
  • Content design

A seamless foundation on which our transformative experiences succeed.

  • Digital and physical product development
  • Technological innovation
  • Data and insight
  • Technology partnerships

Our way of
making things

Find out how we work

Varying client needs mean that we take an ultra-flexible approach to every project we work on, but don’t get us wrong – when process is needed, we’re ready to work with various delivery methodologies as well as our unique Dare Inside model.

Find out how we work
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We'd love to
work with you

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Our leadership team

Michael Olaye
CEO Dare and CTO Inside Ideas Group

Michael Olaye

Dare is led with integrity, passion and deep rooted expertise spanning over 20 years in digital and technology. Michael’s unique brand of light touch leadership results in a team structure driven by autonomy, responsibility and a collective will to thrive.

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Ben Long
Creative Director

Ben Long

With two decades' industry experience and a cabinet of awards, Ben brings to Dare a fresh creative vision and a rallying cry to investigate bold new ideas.

Perninder Dhadwar
Chief Operating Officer

Perninder Dhadwar

Perninder has, and continues to steer Dare through periods of change inevitable with the creative and digital industries. That he has done so successfully for 15 years is testament not only to his expertise but also his great humour.

Roz Thomas
Director of Experience

Roz Thomas

Responsible for Dare’s Experience Planning, Roz has saved our clients millions by designing common sense systems that retain customers and transform business.


Our partners

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