Brand identities are usually born in a traditional environment. Interactive and digital touch points are often forgotten about in these early stages.
For huge brands like EE, the biggest shop window is their website; it’s the first place that customers visit when seeking a product or service.
At any one time, these big brands will have multiple agencies delivering multiple projects. In EE’s case, this eventually led to brand dilution – when it should have been brand evolution.
EE tasked us with resetting, updating and future proofing their brand identity through a digital-first lense. In doing so, we helped smooth the relationship between brand and digital as well as create a more cohesive and interactive offering for EE.