Arnaldo joined the Dare family as Creative & Design Director back in January this year and leads the creative output of the agency. Hailing from Brazil, Arnaldo has worked at some of the worldâs top agencies and is a judge for both the Webby Awards and The FWA. Find out what makes Arnaldo tick, below.
Back in my hometown my mother was a teacher, and, at home, we were always involved in music and the arts. Her feeling was that my vocation was in the arts. Turns out mom was right - at high school I studied fine art, it was love at first sight!
Every time I talk about Dare I use the expression ârespectful freedomâ.
Dare has something in its DNA which means all employees have a voice; people are always heard and understood.
Iâve never seen any abuse of power or big egos inside the building. Dare is a truly genuine place, if you aim to be yourself and work hard.
I think the coolest and most important project I have in my portfolio is a website made for Range Rover Evoque called âBeing Henryâ. This website was one of the first to have an interactive movie inside it and has since been a reference point for many people along many years. Computer Arts featured the project at the time and it won many awards.
Definitely a medicinal plant. Maybe a boldo. A boldo is not a pleasant plant to swallow, but itâs an effective medicine. Itâs a metaphor for my personality sometimes.
From my old Executive Creative Director at JWT:
âBe aware of the work. Always. When everything finishes, the only tangible thing you will have is your portfolio. All social capital can disappear and all your friends can ignore you, but your portfolio will be there, incorruptibleâ.
Donât use advertising/websites as reference. If you want to do something new, you should not get inspired by final products. Go to art exhibitions, read books, listen to music, but never use advertising for advertising.
I think Iâve gone through phases during lockdown. I had the âeat junk food plus Netflixâ phase. Then it was the âletâs do some exercise and start to runâ phase. Right now itâs the âletâs learn something healthy and new in the kitchenâ phase. I donât know if any of this will become habit, but I hope the healthy food stays.
Right now, Iâm reading a book called âA course in Miraclesâ and at the same time, another one called âDancing with your Dreamsâ. Also, Iâm listening to an album called Medicine Buddha, from Jonathan Goldman and Lama Tashi.
YES. YES. YES.