Arnaldo joined the Dare family as Creative & Design Director back in January this year and leads the creative output of the agency. Hailing from Brazil, Arnaldo has worked at some of the world’s top agencies and is a judge for both the Webby Awards and The FWA. Find out what makes Arnaldo tick, below.
How and why did you become a designer?
Back in my hometown my mother was a teacher, and, at home, we were always involved in music and the arts. Her feeling was that my vocation was in the arts. Turns out mom was right - at high school I studied fine art, it was love at first sight!
How would you describe Dare to someone?
Every time I talk about Dare I use the expression “respectful freedom”.
Dare has something in its DNA which means all employees have a voice; people are always heard and understood.
I’ve never seen any abuse of power or big egos inside the building. Dare is a truly genuine place, if you aim to be yourself and work hard.
What work are you most proud of?
I think the coolest and most important project I have in my portfolio is a website made for Range Rover Evoque called ‘Being Henry’. This website was one of the first to have an interactive movie inside it and has since been a reference point for many people along many years. Computer Arts featured the project at the time and it won many awards.
If you were a plant, what would you be and why?
Definitely a medicinal plant. Maybe a boldo. A boldo is not a pleasant plant to swallow, but it’s an effective medicine. It’s a metaphor for my personality sometimes.
What’s the best piece of advice you’ve been given?
From my old Executive Creative Director at JWT:
“Be aware of the work. Always. When everything finishes, the only tangible thing you will have is your portfolio. All social capital can disappear and all your friends can ignore you, but your portfolio will be there, incorruptible”.
And what advice would you give to someone looking to break into the creative industry?
Don’t use advertising/websites as reference. If you want to do something new, you should not get inspired by final products. Go to art exhibitions, read books, listen to music, but never use advertising for advertising.
What’s the weirdest habit you've picked up during lockdown?
I think I’ve gone through phases during lockdown. I had the “eat junk food plus Netflix” phase. Then it was the “let’s do some exercise and start to run” phase. Right now it’s the “let’s learn something healthy and new in the kitchen” phase. I don’t know if any of this will become habit, but I hope the healthy food stays.
What should we all be listening to or watching at the moment?
Right now, I’m reading a book called “A course in Miracles” and at the same time, another one called “Dancing with your Dreams”. Also, I’m listening to an album called Medicine Buddha, from Jonathan Goldman and Lama Tashi.
Show us your self-portrait...
And most importantly - pineapple on pizza, yes or no?
YES. YES. YES.