Core web vitals are a metric for measuring User Experience (UX) and, as we have seen above, user experience is a very important factor for search engines.
That’s why from May 2021, Google has set Core Web Vitals to become an official ranking factor, which ensures that there no annoying pop ups on the website, for example.
All the elements like page load speed, how fast the site becomes interactive, how stable it is are all concurring to improve the UX. So, when visitors are using your web page on a mobile or desktop device, what’s the experience in terms of speed and interaction? We at Dare put lots of focus and attention to the technical aspects of websites, as when we perform audits for clients, we go into the deepest details thanks to our own 25 items checklist, where no stones are unturned.
However, while it’s not clear yet how big the impact will be on search rankings, let’s not forget that search engines have hundreds of signals to consider and when one signal is not optimised this is generally not a big deal. That said, if a site is particularly poor in one or two ranking factors, it could make a difference in rankings.
Google's own studies show that for pages that meet these thresholds of Core Web Vitals, visitors are 24% less likely to abandon the site.