One of the biggest challenges with any project is aligning all of the parties involved. We’re a user-focused agency but the internal needs and ambitions of the businesses we work with still have to underpin the work we do. Making sure everyone is on the same page before we start to design an experience is an essential step for the overall success of the project. At Dare we utilise our Experience Definition Workshop to do this.
This brings the different disciplines from within Dare and members from across our client’s team together in the early stages of a project to draw up a collective vision for the project.
Ordinarily this an opportunity to lock ourselves away together for a day and go through endless amounts of post-it notes and sharpies, suggesting ideas which we can then use to build out the direction of the project.
Earlier this year we had a workshop pencilled in with an exciting new client, but then along came COVID-19...
The UK lockdown was announced in March, and with our client team spread across the UK and unable to attend the Dare offices for our key workshop, this presented us with a huge challenge:
How do we recreate the buzz and effectiveness of our Experience Definition Workshop virtually?
Video conferencing apps such as Zoom or Teams have provided us with an amazing way to keep in touch this year. However there’s still no substitute for face to face collaboration. Discussions don’t build or flourish naturally and we’ve all experienced the stuttering interruptions of a slow connection speed.
Any virtual solution which we developed would have to work with these limitations, while still giving the sense of freedom to input visually or vocally whenever an idea comes to mind. As we headed into slightly more unknown territory we used learnings from our offlines to help develop a plan that could look to achieve this.